According to YouTube, two billion viewers all over the world are logged in monthly ( Statista, 2020). It is the world's largest video platform today and the second most visited site after Google worldwide ( Alexa, 2020).
#Doktor whatson professional#
Against this background, the past two decades have seen the emergence of numerous new communication channels within the organization, where Max Planck scientists can present their research with professional support, ranging from our own website ( our own printed science magazine (MaxPlanckForschung) and various dialogue formats, including student labs, up to own channels on the popular social media platforms Facebook, Twitter, Instagram, and YouTube.Īmong all these sites, YouTube occupies a special position. In the so-called “PUSH (Public Understanding of Science and Humanities) Memorandum” ( Stifterverband, 1999), the German non-university research organizations, including the MPG, committed themselves to actively and intensively promoting science communication in Germany by establishing new formats and channels and preparing the content professionally and in a target-group-specific manner. The Max Planck Society (MPG) is a publicly funded research organization.
#Doktor whatson series#
While the basic videos of the Max Planck Cinema series prove to be real long runners, which students regularly (year by year) search for and find on YouTube (Germany) as well as Google (Germany), thereby continuously generating views, it is currently not yet possible to estimate whether the “WISSEN WAS” videos, will still generate as high a number of views per day after several years. The evaluation also shows that high numbers of views do not necessarily go hand in hand with more subscriptions as other studies have previously assumed. Although the “WISSEN WAS” videos have been online for only a relatively short time, it can be seen that the videos produced with the influencers have significantly increased the number of subscriptions. The new “WISSEN WAS” video series focuses on current topics and their underlying scientific facts. Against this background, the Max Planck Society (MPG) in 2020 launched a video series in collaboration with two YouTube influencers. But these figures fall far short of the number of views of German YouTube influencers in the field of science, whose videos range from several 100,000 views to over a million. The videos generated sometimes well over 100,000 views (aggregated over several years). In recent years, we have published a video series called “Max Planck Cinema” to increase students' interest in complex scientific content. We wanted to increase the number of subscriptions to the Max Planck YouTube Channel with the help of influencers. Communication Department, Administrative Headquarters of the Max Planck Society, Max-Planck-Gesellschaft, Munich, Germany.
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